Problems ISVs encounter when entering a new market

Starting an off-shore subsidiary in Asia-Pacific can be ineffective and costly, especially for organisations relying on limited VC funding. ISVs who try to enter Asian markets unassisted commonly encounter numerous problems with language, longer than expected sales cycles and visibility to the wrong kind of partners.

How can NexGen help you to avoid these problems?

NexGen provide ISVs a lower risk, cost-effective, fast entry into Asian-Pacific markets. Risk is mitigated through careful research, leveraging a vast network of NexGen Partners and implementing proven go-to-market strategies.

NexGen overcome the barriers SaaS ISVs face when doing business in Asia-Pacific by:

• understanding of local customs and culture and how they impact business
• providing a professional and local presence
• responding to lead inquiries quickly (no time-zone differences)
• concentrating on quality partners with volume sales

NexGen are in effect the ISV’s office and administration, and engage the services of marketing professionals to create Go-to-Market plans. NexGen becomes one point of contact for all channel inquiries, service and support, and marketing activity.

NexGen acts in the Vendor’s interest by providing:

• Channel and Alliance activation (selection and enablement)
• Market research to profile the size of the ISV’s market
• Trade shows and exhibitions to collect leads
• Public relations to increase brand awareness
• Localisation of messaging, branding and web properties
• Marketing campaigns

NexGen maintains a close relationship with locally grown firm Firestarter for assistance in marketing and lead generation into its channel. Firestarter conducts campaigns for other SaaS leaders like salesforce.com and Google, and are well equipped to assist with the implemention of programmes for IT Vendors.